Measures for employees

[mouakter14]

Each stage of a pipeline, which is each phase a deal goes through, must be well defined and mapped: from lead generation to closing. By having a clear view of your company's opportunities, you optimize your sales operations, avoid searching for information, and increase conversions.

The stages and filters in your pipeline give you an up-to-date, easy-to-interpret overview of your team's performance. For example, let's say one of your reps is significantly outperforming the rest of the team. In this case, you can analyze what actions that rep is taking and implement those super sales tactics across the entire department. Likewise, you can identify actions that aren't working and eliminate them from your sales process .

Having pipelines, whether in spreadsheets or pipeline software, also helps your reps stay organized (so they don't get lost in their multiple deals). With just a glance at their pipeline, they can see where each deal is and what the next steps are. This is key to improving sales performance .

Many people view their sales pipeline as a funnel. This leads btc users database to the interpretation of the term "pipeline" in Spanish as " sales funnel ." Both are very similar concepts because they give you an overview of the stages of your sales process, but their focus and objectives may be different.

The main difference between a sales pipeline and a funnel is that a pipeline shows the deal size and actions required for a specific prospect to move forward on their buying journey.

It focuses on the perspective of the person making the sale. A sales funnel, on the other hand, shows the customer's progress in more detail: how leads and prospects move through your sales process and at what point they drop out. In other words, the funnel provides you with conversion rates for each stage.

Both tools are useful and allow you to improve your sales process. However, if you're looking for a more concise overview of where deals are currently and what next steps your reps need to take, a sales pipeline would be more practical.